The New Americans: Bilingual, Bicultural, Global

The New Americans: Bilingual, Bicultural, Global

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: While having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline (above), and her brother Ricardo (pictured below), asked me, “so, what’s...

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...

Soccer without Borders (in an Absolut World)

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Miguel “Mike” Ramirez, one of the founders of MedioTiempo.com, tells me that their site was officially “born” on February 7, 2000. When it...

The Story of SoiTu.es: Community + Technology + Editorial

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous...

Revisiting The Search by John Battelle

I am in the process of reviewing John Battelle’s book The Search and rediscovering how it stands out as a classic in a world with too many marketing books that rehash the same dribble. Check out this quote from page 249 that forecast the notion of “cloud...