A Latinized marketing model for the 21st Century: E-X-I-T-O

A Latinized marketing model for the 21st Century: E-X-I-T-O

This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business Review’s blog network, a...
Webinar: Key Trends in Hispanic Digital Marketing

Webinar: Key Trends in Hispanic Digital Marketing

My co-author, Hilda Garcia, and I will present our new book tomorrow in a webinar sponsored by ImpreMedia – Key Trends in Hispanic Digital Marketing – Wednesday, February 26 at 10:00 AM PST (1pm EST). We will be presenting along with Sherrill Mane of the IAB. Sign up...
Technologies of Liberation: The End of the Digital Divide

Technologies of Liberation: The End of the Digital Divide

This article originally appeared on FoxNews.com. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth of the Internet will...
Read It: The Future of Books en Español

Read It: The Future of Books en Español

This article originally appeared on FoxNews.com. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the...
Developing Latino Leaders to Deliver Growth

Developing Latino Leaders to Deliver Growth

This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural...
Inspiring Future Writers, One Student at a Time

Inspiring Future Writers, One Student at a Time

This article originally appeared on The Huffington Post. A recent post on WhiteHouse.gov outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early learning...