Hispanics Archives - Joe Kutchera

Norwegian Cruise Line Case Study: Improving the Customer Experience Online

By Joe Kutchera
Insights
February 19, 2015
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9 Likes

This guest blog post is written by Rob Casas and Roger Kline of Norwegian Cruise Lines. It originally appeared in my new book (in Spanish), E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in […]...

Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls

By Joe Kutchera
Insights
November 18, 2014
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9 Likes

This week, I’m happy to feature Ximena Morena of Procter & Gamble who wrote this guest blog post and case study originally for my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G’s pan-regional content marketing [&hellip...

Flipboard Wins “Best Hispanic Media Innovation Award” at Portada’s 8th Annual Hispanic Advertising and Media Conference

By Joe Kutchera
Insights
September 17, 2014
0 Comments
9 Likes

I am honored and humbled to share the news that Flipboard received the “Best Hispanic Media Innovation” Award from Portada, a leading Hispanic/Latin American trade media publication, today at its 8th Annual Hispanic Advertising and Media Conference in New York City. […]...

Que Pasa Festival Case Study: Social Media Strategy for Events

By Joe Kutchera
Insights
August 13, 2014
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12 Likes

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts the annual Que Pasa Festival ann...

Growing the Web in Emerging Markets: The Stories of Muhammad Yunus, Grameen Foundation, and One Laptop Per Child

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt, second excerpt, and third […]...

The Importance of Developing “Personas” in Marketing

The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America

This is the second in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. Click here to read the previous excerpt. Latin American retailers have historically struggled to bring buyers online because of […]...

A Latinized marketing model for the 21st Century: E-X-I-T-O

This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business […]...

Webinar: Key Trends in Hispanic Digital Marketing

By Joe Kutchera
Insights
February 25, 2014
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6 Likes

My co-author, Hilda Garcia, and I will present our new book tomorrow in a webinar sponsored by ImpreMedia – Key Trends in Hispanic Digital Marketing – Wednesday, February 26 at 10:00 AM PST (1pm EST). We will be presenting along […]...

Technologies of Liberation: The End of the Digital Divide

By Joe Kutchera
Insights
January 30, 2013
0 Comments
9 Likes

This article originally appeared on FoxNews.com. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth […]...

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