Immigrating for the American Dream

Immigrating for the American Dream

This article originally appeared on The Huffington Post. Immigrants have sailed to American shores for centuries to escape persecution, create economic opportunity, and pursue the “American Dream.” They bring an extraordinary hunger to succeed and a strong belief in...

Marketing Lessons from Google…and Aaron Goldman

Since moving to Chicago, I’ve had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest…and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about...
The New Americans: Bilingual, Bicultural, Global

The New Americans: Bilingual, Bicultural, Global

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: While having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline (above), and her brother Ricardo (pictured below), asked me, “so, what’s...
You Can’t Find Treasure Online Without a Map

You Can’t Find Treasure Online Without a Map

This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it’s translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab...

How can you translate your web site?

Chris Fleissner of Translations.com shared this video with me about how you can open up your site to the world and go after different markets. In it, Matt Hauser, the Director of Technology Sales at Translations.com, presents a new product of theirs and shows how it...

New Targeting Methods For Reaching U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S....

Paying for Photos on Flickr…really?

Recently, an architectural firm in SF contacted me about using this photo of mine from Flickr: View from the Miyako Hotel in Japantown. Initially, I was really excited. Cool! Someone is willing to pay for a high-res version of my photo. Then, after sleeping on it, I...

Navigating the blogosphere’s biggest ad networks

This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker...