Top 10 Signs You’ve Become a Gringo Latino (and the importance of having a Writing “Compadre”)
I started selling my Gringo Latino T-Shirts on my website here earlier this year. And since then, I realized that I needed a “checklist” of sorts to explain the concept and to bump up sales while having fun in the process. So, I turned to writer, comedian and friend...
Norwegian Cruise Line Case Study: Improving the Customer Experience Online
Rob Casas and Roger Kline of Norwegian Cruise Line wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps). Click here to read the first excerpt and second excerpt. Background...
Case Study: 3M listens to ideas on how to use the Post-it
Carlos Espindola, Digital Head for Latin America at 3M, wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps), which was translated by Madalena Sánchez Zampaulo of Accessible...
Que Pasa Festival Case Study: Social Media Strategy for Events
Following is the case study of a recent project that I worked on involving how to develop and implement a social media strategy for events and festivals. BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and...
How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth
This article originally appeared on FoxNews.com. We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com provides a...New Book to Support One Laptop Per Child: É-X-I-T-O en Marketing Digital
I am excited to announce the launch of my new book (in Spanish) where the author proceeds will benefit One Laptop Per Child (OLPC), the non-profit founded by Nicholas Negroponte at MIT. Hilda Garcia and I will co-author the book, describing the success stories of...
Translate the Web While Learning a New Language: A Profile of Luis von Ahn’s new company, Duolingo
This is the first in a series of profiles of entrepreneurs on The Huffington Post, a preview of my forthcoming book, Pursuit of the American Dream: Success Stories of Today’s Immigrant Entrepreneurs. Luis von Ahn’s new company, Duolingo, has set two very large goals:...Call for Interviews with Successful Immigrant Entrepreneurs
Are you (or do you know) an immigrant entrepreneur or immigrant executive that has a great success story to tell? If so, I would love to hear it. I am collecting stories for my forthcoming book, Immigrant Entrepreneurs and Pursuit of the American Dream. Please leave a...Free Sample Chapters
Click here for Faces of a Fish Empire.
Click here for É-X-I-T-O: su estrategia de marketing digital en 5 pasos .
Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.
