google Archives - Joe Kutchera

My PAUSE Story: Embracing Inspiration for New Career Directions

By Joe Kutchera
Insights
September 7, 2017
0 Comments
8 Likes

I recently stumbled upon a great article entitled “Inspiration Points” that describes how “Entrepreneurs reveal what sparks their creativity.” Surprisingly, the vast majority of the entrepreneurs featured describe moments away from their desks, while taking a pause from work, when [&hell...

Top 10 Signs You’ve Become a Gringo Latino (and the importance of having a Writing “Compadre”)

By Joe Kutchera
Insights
October 16, 2015
0 Comments
7 Likes

I started selling my Gringo Latino T-Shirts on my website here earlier this year. And since then, I realized that I needed a “checklist” of sorts to explain the concept and to bump up sales while having fun in the […]...

Norwegian Cruise Line Case Study: Improving the Customer Experience Online

By Joe Kutchera
Insights
February 19, 2015
0 Comments
9 Likes

This guest blog post is written by Rob Casas and Roger Kline of Norwegian Cruise Lines. It originally appeared in my new book (in Spanish), E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in […]...

Case Study: 3M listens to ideas on how to use the Post-it

By Joe Kutchera
Insights
December 18, 2014
0 Comments
8 Likes

This guest blog post is written by Carlos Espindola, Digital Head for Latin America at 3M, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (or, in English, E-X-I-T-O: ...

Que Pasa Festival Case Study: Social Media Strategy for Events

By Joe Kutchera
Insights
August 13, 2014
0 Comments
12 Likes

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts the annual Que Pasa Festival ann...

How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth

This article originally appeared on FoxNews.com. We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com […]...

New Book to Support One Laptop Per Child: É-X-I-T-O en Marketing Digital

I am excited to announce the launch of my new book (in Spanish) where the author proceeds will benefit One Laptop Per Child (OLPC), the non-profit founded by Nicholas Negroponte at MIT. Hilda Garcia and I will co-author the book, describing […]...

Translate the Web While Learning a New Language: A Profile of Luis von Ahn’s new company, Duolingo

By Joe Kutchera
Insights
February 3, 2012
2 Comments
2 Likes

This is the first in a series of profiles of entrepreneurs on The Huffington Post, a preview of my forthcoming book, Pursuit of the American Dream: Success Stories of Today’s Immigrant Entrepreneurs. Luis von Ahn’s new company, Duolingo, has set […]...

By Joe Kutchera
Insights
October 3, 2011
1 Comments
6 Likes

Call for Interviews with Successful Immigrant Entrepreneurs

Are you (or do you know) an immigrant entrepreneur or immigrant executive that has a great success story to tell? If so, I would love to hear it. I am collecting stories for my forthcoming book, Immigrant Entrepreneurs and Pursuit […]...

Immigrating for the American Dream

By Joe Kutchera
Insights
September 6, 2011
0 Comments
4 Likes

This article originally appeared on The Huffington Post. Immigrants have sailed to American shores for centuries to escape persecution, create economic opportunity, and pursue the “American Dream.” They bring an extraordinary hunger to succeed and a strong belief in our […]...

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