The New Americans: Bilingual, Bicultural, Global

The New Americans: Bilingual, Bicultural, Global

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. A few weeks ago, while having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline, 11, and her brother Ricardo, 13,...

How should marketers use social media? Learn from Ford

Scott Monty gave an insightful keynote presentation at the OMMA conference last week about how Ford uses social media to listen and respond to its customers.  Check out his presentation below and their Fiesta Movement social media site where 100 “agents”...

Spanish-Preferring Hispanics Flood Facebook

Interesting news in Acento’s email newsletter today from Steve Roth, their director of business development. Back in February 2008, Facebook tapped its own user base to translate the social network’s interface into Spanish. That project is a great case...

Organizing a Class Reunion Online

This summer I have had the pleasure of working with my friends Dan, Amy and Kristin in organizing our 20th high school reunion. For anyone that says organizing high school reunions is easy, don’t listen to them! You can check out these “to-do” lists...