Case Study: 3M listens to ideas on how to use the Post-it

Case Study: 3M listens to ideas on how to use the Post-it

This guest blog post is written by Carlos Espindola, Digital Head for Latin America at 3M, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (or,...
Que Pasa Festival Case Study: Social Media Strategy for Events

Que Pasa Festival Case Study: Social Media Strategy for Events

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts...
Is social media right for your small businesses?

Is social media right for your small businesses?

Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t...