facebook Archives - Joe Kutchera

Norwegian Cruise Line Case Study: Improving the Customer Experience Online

By Joe Kutchera
Insights
February 19, 2015
0 Comments
9 Likes

This guest blog post is written by Rob Casas and Roger Kline of Norwegian Cruise Lines. It originally appeared in my new book (in Spanish), E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in […]...

Case Study: 3M listens to ideas on how to use the Post-it

By Joe Kutchera
Insights
December 18, 2014
0 Comments
8 Likes

This guest blog post is written by Carlos Espindola, Digital Head for Latin America at 3M, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (or, in English, E-X-I-T-O: ...

3 Reasons to Invest in Latin American Mobile Content (and Attend the 2014 M2 Content & Apps Latam Conference in Miami)

By Joe Kutchera
Insights
November 24, 2014
0 Comments
8 Likes

It is no surprise that media experts forecast that mobile will overtake web traffic, because, well, it already has in the developed world. To get an overview of that trend, take a look at Benedict Evans’ excellent presentation from the […]...

Que Pasa Festival Case Study: Social Media Strategy for Events

By Joe Kutchera
Insights
August 13, 2014
0 Comments
12 Likes

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts the annual Que Pasa Festival ann...

Is social media right for your small businesses?

Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses […]...

PepsiCo10: Identifying Innovative Start-ups (with Infographic)

By Joe Kutchera
Insights
January 8, 2013
3 Comments
5 Likes

The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and […]...

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The Power of Pinterest: Small Business Case Study of Souchi.com

By Joe Kutchera
Insights
November 6, 2012
1 Comments
5 Likes

The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have […]...

Engel Fonseca of Neurona Digital with Geoff Ramsey, CEO of eMarketer at the IAB Mexico’s annual conference in Mexico City.

A New Wave of Digital Entrepreneurs (and Funding) in Latin America

By Joe Kutchera
Insights
September 25, 2012
1 Comments
8 Likes

This article originally appeared on FoxNews.com. eMarketer projects that between 2012 and 2016, Latin America will be one of the world’s fastest-growing regions for online advertising spending, growing from $3.62 billion in 2012 to $7.68 billion in 2016, a 112% […]...

How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor

By Joe Kutchera
Insights
February 13, 2012
0 Comments
4 Likes

This article originally appeared on FoxNews.com. If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative [&he...

Connecting “Like A Good Neighbor” on Facebook: Tips for Building your Spanish-Language Facebook Page from State Farm

This article originally appeared on MediaPost. How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and connected to […]...

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