2013: the year of Mobile for U.S. Hispanics

2013: the year of Mobile for U.S. Hispanics

As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but...

Is Latin America the new China?

Which region will provide growth for your business in 2011? Paul Gunning, the Chief Executive Officer at Tribal DDB, recently told me, “Latin America is another China” because it has “millions of consumers with rising purchasing power.” A number of recent...

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...

New Ways to Reach Latin Americans Online

Recently, I had the opportunity to lead a panel at Portada’s Latin Americal Pan-Regional Advertising Summit about new ways of reaching Latin Americans online. My fellow panelists Alex Banks of ComScore, Igal Rubinstein of S.com.mx, Vinicius Losacco of Warner...