Navigating the blogosphere’s biggest ad networks

This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker...

Peter Horan on email’s role in the future of advertising

This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising,...

John Battelle on how to beat Google

This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of “The Search,” chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book “The...

New Business Models as Described by Peter Horan

A couple of weeks back at the IAB Mexico annual conference, I had the chance to hear Peter Horan, CEO of Goodmail Systems, speak about new business models in our era of “me media” as opposed to mass media. Today, consumers are their own editors and...

SoiTu.es – User-Generated Content Portal in Spain

During my week in Madrid, I visited Gumersindo Lafuente, the founder and director of a brilliant Spanish-language site called SoiTu.es (or roughly “I am you” in English). Even while it provides up-to-date news and tons of helpful/interesting blurbs and...