Latest Posts
Friday learning/training sessions
As a part of my ongoing responsibilites in building the online sales team at Time Inc Mexico (Grupo Editorial Expansion), I wanted to do something more than sharing reading material and having everyone sign up for email newsletters, as described in my previous post....
Interactive Media Training
How do you share knowledge and educate an interactive sales and marketing teams? This is a key question in a business that is growing 30% or so per year. We talk about this question a lot at the IAB Mexico and especially in the education committee where we have worked...
How Behavioral Targeting can and should change interactive advertising
Originally published on iMediaConnection. Dave Morgan, founder of TACODA and Real Media, chats with iMedia about what he sees ahead personally, professionally and for BT. At the beginning of the dot com bust, Dave Morgan founded New York-based TACODA in April 2001,...