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Faces of a Fish Empire

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Que Pasa Festival Case Study

Learn how to create your social media strategy for events

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Growth of International Search/Inventory

This quote from John Battelle's book The Search (on page 31) got my attention for a couple of reasons:1) Publishers and marketers alike have not fully taken advantage of opportunities to sell/buy international advertising inventory partially because they don't know...

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Holiday Reading: The Glass Castle and The Search

Over the holidays I had the opportunity to read a couple of excellent books. The Glass Castle is a memoir told from the perspective of a young girl who grows up with an alcoholic father and a mother who calls herself an "excitement addict." It is an unbelievable story...

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Sick? On MySpace?

Privacy experts, start your engines.  This story just blows my mind.  My brother used to consult a high-end restaurant chain in LA, which I will not name.  One of his friends there told him about how now, when employees (and especially the wait staff) call in sick,...

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