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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Organizing a Class Reunion Online

This summer I have had the pleasure of working with my friends Dan, Amy and Kristin in organizing our 20th high school reunion. For anyone that says organizing high school reunions is easy, don't listen to them! You can check out these "to-do" lists for organizing a...

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New Business Models as Described by Peter Horan

A couple of weeks back at the IAB Mexico annual conference, I had the chance to hear Peter Horan, CEO of Goodmail Systems, speak about new business models in our era of "me media" as opposed to mass media. Today, consumers are their own editors and don't place the big...

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Video for Technology Startup Companies

My friend John Rozzo, an online community and blogging consultant who helps me with the technology stuff on my blog here, introduced me to a new site called If I were at a cable company, I would be concerned about sites like this one that offer niche video...

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