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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

10 experts weigh in on marketing to U.S. Hispanics

This article originally appeared on iMediaConnection on Cinco de Mayo and even though the 5th of May has passed, the article provides (I hope) a comprehensive overview of best practices in marketing to US Hispanics online and how marketers can take advantage of some...

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500 euros to buy a computer…Free!

Last weekend, April 25 and 26, I spoke at the University of Oviedo at a new MBA program in communications and new technologies. During the coffee break on Saturday, I learned something very interesting from Elena, Alfonso, and Igancio, three students from the program....

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It’s all in a (Spanglish) brand name: Bicing and Vueling

During my trip here in Spain, I have learned about two new, innovative companies based in Barcelona that use funny, Spanglish brand names. The first is Bicing (combining the word "bicicleta" or bike in Spanish with the English suffix -ing), which provides rental...

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