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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Free Culture Versus Big Media

Recently, I finished reading Lawrence Lessig's book Free Culture and recommend it for anyone interested in preserving America's spirit of innovation and creativity. Mr. Lessig is was a Law professor at Stanford University and CEO of Creative Commons, a project that he...

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Revisiting The Search by John Battelle

I am in the process of reviewing John Battelle's book The Search and rediscovering how it stands out as a classic in a world with too many marketing books that rehash the same dribble. Check out this quote from page 249 that forecast the notion of "cloud computing."...

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