Recently, I had the opportunity to lead a panel at Portada’s Latin Americal Pan-Regional Advertising Summit about new ways of reaching Latin Americans online. My fellow panelists Alex Banks of ComScore, Igal Rubinstein of S.com.mx, Vinicius Losacco of Warner Bros. Pictures, and Giacomo Bertaina of McCann Worldgroup delivered the following presentations followed by a discussion:
For those of you who haven’t signed up for SlideShare.net, take a look. Very useful way to share presentations.
I really like what Cynthia Evans of Group M Latin America had to say in her presentation, especially this slide:
“Consumers filter media according to interests. The opportunity is creating integrated packages organized for context and content not necessarily for media and geography.”