Insights

Recommended Reading for the Holidays: 3 of my Favorite Non-Fiction Books

Happy holidays! The season kicks off with Thanksgiving, which is one of my favorite American holidays as it allows time to PAUSE and reflect on what I’m grateful for. As with any holiday, I try to carve out quiet time to read. With that in mind, I’d like to recommend...

Friday learning/training sessions

As a part of my ongoing responsibilites in building the online sales team at Time Inc Mexico (Grupo Editorial Expansion), I wanted to do something more than sharing reading material and having everyone sign up for email newsletters, as described in my previous post....

Interactive Media Training

How do you share knowledge and educate an interactive sales and marketing teams? This is a key question in a business that is growing 30% or so per year. We talk about this question a lot at the IAB Mexico and especially in the education committee where we have worked...

Launch of new Amex card

I had the good fortune to meet up with a friend from business school who currently works at American Express on my flight to SF a couple of weeks ago. He gave me the full download about the launch of American Express' launch of their new Plum Card. See the photos here...

Yahoo’s CMO & others share vision of future

Originally published on iMediaConnection. Thought leaders gathered in Mexico to share insights on global internet activity and explore where that will take us. As Danny Meadows-Klue, chief executive of the IAB Europe, posted on his blog recently, "Two and a half years...

Spanish-Speaking Markets Cross Borders

Originally published on iMediaConnection The first ad:tech Miami brought together interactive marketers from the U.S. Hispanic and Latin American markets. What is the fastest growing market segment in interactive media? No, it's not the larger U.S. or European...

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