Insights

After USMCA: Why Now Is a Good Time to Expand into Mexico + Two Case Studies

The debate over immigration and “the wall” continue. Yet, underneath the partisan bickering, stereotypes and fear, it is important to remember the many reasons why it makes sense to do business in Mexico and Latin America.   NAFTA Becomes USMCA President Trump...

Which newspapers will disappear?

Dave Morgan, the founder of Tacoda spoke at an IAB Mexico event back in September and one of his comments keeps resonating with me.  I often discuss this statistic with friends.  He said that on average, newspaper costs are increasing 4 percent per year while...

Quality vs. Quantity?

I saw a great movie the other night: King Corn. The documentary is about two recent college graduates from Boston who decide to go on a cross-country road trip: Ian Cheney and Curt Ellis. They stop at a University medical center and end up getting a hair test to see...

Friday learning/training sessions

As a part of my ongoing responsibilites in building the online sales team at Time Inc Mexico (Grupo Editorial Expansion), I wanted to do something more than sharing reading material and having everyone sign up for email newsletters, as described in my previous post....

Interactive Media Training

How do you share knowledge and educate an interactive sales and marketing teams? This is a key question in a business that is growing 30% or so per year. We talk about this question a lot at the IAB Mexico and especially in the education committee where we have worked...

Yahoo’s CMO & others share vision of future

Originally published on iMediaConnection. Thought leaders gathered in Mexico to share insights on global internet activity and explore where that will take us. As Danny Meadows-Klue, chief executive of the IAB Europe, posted on his blog recently, "Two and a half years...

Spanish-Speaking Markets Cross Borders

Originally published on iMediaConnection The first ad:tech Miami brought together interactive marketers from the U.S. Hispanic and Latin American markets. What is the fastest growing market segment in interactive media? No, it's not the larger U.S. or European...

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