Chris Fleissner of Translations.com shared this video with me about how you can open up your site to the world and go after different markets. In it, Matt Hauser, the Director of Technology Sales at Translations.com, presents a new product of theirs and shows how it can help you capture new customers and grow revenue in new markets. Even if you want to grow your business domestically with U.S. Hispanics, for example, you should consider translating your web site into Spanish. The U.S. Hispanic market will represent $700,000,000 of spending power in the near future, according to Mr. Hauser. One of the biggest challenges to translating web sites is decentralized translation assets where IT and CMS assets may live in different parts of the world, so products like this one may solve that. Take a look…

If you’re a blogger, and not a major site, then Google Translate is always an option, which is what I use on my blog. You can see it on the lower right of the main (blog) page.

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