Social Media Storytelling: Twisting a Video Into Your Own Story

How can you incorporate social media into your marketing communications? Here’s a perfect example of how to do that. Juan Antonio Vargas Barraza, a PhD candidate in marketing communications at the University of Madrid and University of Guadalajara, showed me these two...

What can a blog do for your career?

Here’s a great story about an illustrator, originally from Barcelona, who moved to the U.S. to work as a journalist and the evolution of his career via his blog. Gabi Campanario first started blogging for the user-generated news portal – SoiTu.es –...

Marketing Lessons from Google…and Aaron Goldman

Since moving to Chicago, I’ve had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest…and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about...

The New Brand Marketing is Content Online

This article first appeared on MediaPost and is a preview of my forthcoming book Latino Link: Building brands online with Hispanic communities and content. Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food....
Bringing Music Fans Together on YouTube

Bringing Music Fans Together on YouTube

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...
Visualizing Opportunity on the Web with Maps

Visualizing Opportunity on the Web with Maps

While doing research about data visualization trends for my forthcoming book, Latino Link, I discovered a few eye-opening maps that display Internet and economic statistics in new and fun ways. In addition, when artists and illustrators envision the eighth continent,...
What’s in your word cloud? (Data visualization ideas)

What’s in your word cloud? (Data visualization ideas)

While doing research about data visualization for my book (Latino Link: Building brands online with Hispanic communities and content), I stumbled upon the website Wordle, where you can build “beautiful word clouds.” According to the site, “Wordle is a toy for...