The Importance of Developing “Personas” in Marketing

The Importance of Developing “Personas” in Marketing

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an...
A Latinized marketing model for the 21st Century: E-X-I-T-O

A Latinized marketing model for the 21st Century: E-X-I-T-O

This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business Review’s blog network, a...
Webinar: Key Trends in Hispanic Digital Marketing

Webinar: Key Trends in Hispanic Digital Marketing

My co-author, Hilda Garcia, and I will present our new book tomorrow in a webinar sponsored by ImpreMedia – Key Trends in Hispanic Digital Marketing – Wednesday, February 26 at 10:00 AM PST (1pm EST). We will be presenting along with Sherrill Mane of the IAB. Sign up...
Is social media right for your small businesses?

Is social media right for your small businesses?

Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t...