Friday learning/training sessions

As a part of my ongoing responsibilites in building the online sales team at Time Inc Mexico (Grupo Editorial Expansion), I wanted to do something more than sharing reading material and having everyone sign up for email newsletters, as described in my previous post....

Interactive Media Training

How do you share knowledge and educate an interactive sales and marketing teams? This is a key question in a business that is growing 30% or so per year. We talk about this question a lot at the IAB Mexico and especially in the education committee where we have worked...

Yahoo’s CMO & others share vision of future

Originally published on iMediaConnection. Thought leaders gathered in Mexico to share insights on global internet activity and explore where that will take us. As Danny Meadows-Klue, chief executive of the IAB Europe, posted on his blog recently, “Two and a half...

Spanish-Speaking Markets Cross Borders

Originally published on iMediaConnection The first ad:tech Miami brought together interactive marketers from the U.S. Hispanic and Latin American markets. What is the fastest growing market segment in interactive media? No, it’s not the larger U.S. or European...