Tweet How can you incorporate social media into your marketing communications? Here’s a perfect example of how to do that. Juan Antonio Vargas Barraza, a PhD candidate in marketing communications at the University of Madrid and University of Guadalajara, showed me these two videos on YouTube from his home country of Mexico. The first video shows a young teenager taunting his chubby friend while attempting to cross a stream, walking across a makeshift bridge. A third friend videotaped these two, documenting the fat kid’s unfortunate

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel from his concerts or his daily, personal life when he walks around the towns he visits, doing something funny. In this manner, he constantly keeps in touch with his audience. Fans return to his YouTube channel often to watch his videos and

Tweet While doing research about data visualization trends for my forthcoming book, Latino Link, I discovered a few eye-opening maps that display Internet and economic statistics in new and fun ways. In addition, when artists and illustrators envision the eighth continent, as Don DePalma calls the Internet in his book Business Without Borders, with a unique view of the virtual world, consumers respond, sharing these maps with friends via email, blogs, and social networks. Let’s take a look at a few examples here. Click on

Tweet Here’s a great video from author Dan Pink about the research from his book Drive: The Surprising Truth About What Motivates Us. The animation from RSA will keep you glued to your screen for the whole 10 minutes – waiting to see what happens next. I learned about it from Michelle Gallen’s e-learning blog, Search Find Learn, after hearing her the other day at Social Media Club Chicago’s event. Enjoy!

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. A few weeks ago, while having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline, 11, and her brother Ricardo, 13, asked me, “so, what’s your book about Uncle Joe?” “Well, it’s about how families like yours use the Internet and what is the best ways for companies to communicate with people who speak Spanish,” I responded. Madeline and Ricardo speak Spanish with

Tweet This past April I visited my friends Antonella, Mauricio and their daughter Isabel in Barcelona. We had a tremendous time together. I filmed the train ride along the seashore as I approached Barcelona from Tarragona, about an hour to the south. Enjoy the sunshine and palm trees….

Tweet Is this video for real? Who was Steve’s “Miami Vice” fashion consultant with that sports coat?

Tweet This 10-minute clip about a Bill Gates documentary on the BBC is a good example of how broadcast companies can promote their shows online, specifically on YouTube. And hey…you can learn how Bill Gates is going to spend $24.5 billion dollars in 2008 as part of his foundation.

Tweet This past Thursday, I attended in the IAB Mexico’s annual event – IAB Conecta – and learned about Mexico´s online market and some insightful Internet trends overall. These include: 1. YouTube currently has about 300 million users globally and is growing 80% year-over-year 2. YouTube users upload 8 hours of video every 60 seconds, according to speaker Mitch Joel (my friend Pablo Slough actually corrected this statistic saying it is equal to 10 hours of video every 60 seconds, which is equal to 52,000

Tweet During my trip here in Spain, I have learned about two new, innovative companies based in Barcelona that use funny, Spanglish brand names. The first is Bicing (combining the word “bicicleta” or bike in Spanish with the English suffix -ing), which provides rental services for people that want to bike around the city. You sign up on their web site Bicing.com and once you have a card, you can “take out” one of their red bikes from one of their many bike stands around