Posts Tagged ‘television’

The Secret of Dora The Explorer’s Success (3 seconds)

September 11th, 2008

Tweet This week I am attending the Association of Hispanic Advertising Agencies “Look Who’s Leading” conference in Los Angeles.  Today I got to hear Brown Johnson speak about the process of developing and launching the character English and Spanish speaking character Dora the Explorer on Nickelodeon.  Ms. Brown shared her insights on how Nickelodeon uses a variety of consultants to create great episodes including linguists and cultural consultants for this bi-lingual show.  But the most important consultants she said are the three year olds in

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Video for Technology Startup Companies

July 11th, 2008

Tweet My friend John Rozzo, an online community and blogging consultant who helps me with the technology stuff on my blog here, introduced me to a new site called Vator.tv. If I were at a cable company, I would be concerned about sites like this one that offer niche video content that could eat away at larger, mass media cable channels. As described on their web site, “Vator.tv is a social network for technology startup companies which gives entrepreneurs a platform to connect with investors,

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Bill Gates on the BBC

June 28th, 2008

Tweet This 10-minute clip about a Bill Gates documentary on the BBC is a good example of how broadcast companies can promote their shows online, specifically on YouTube. And hey…you can learn how Bill Gates is going to spend $24.5 billion dollars in 2008 as part of his foundation.

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