The Secret of Dora The Explorer’s Success (3 seconds)
Tweet This week I am attending the Association of Hispanic Advertising Agencies “Look Who’s Leading” conference in Los Angeles. Today I got to hear Brown Johnson speak about the process of developing and launching the character English and Spanish speaking character Dora the Explorer on Nickelodeon. Ms. Brown shared her insights on how Nickelodeon uses a variety of consultants to create great episodes including linguists and cultural consultants for this bi-lingual show. But the most important consultants she said are the three year olds in
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