Tweet “Thankfully, persistence is a great substitute for talent,” Steve Martin said, who recently released his 8th book – An Object of Beauty. Writing a book requires a great deal of persistence. But what about promoting it? I was surprised by how much persistence and work was needed after my book was completed. That’s what this third post in a series is about: how to promote your book. The first post discussed how to find a publisher or self-publish. The second post discussed how to

Tweet According to Winston Churchill, “Writing a book is an adventure. To begin with, it is a toy and an amusement; then it becomes a mistress, and then it becomes a master, and then a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster, and fling him out to the public.” And it is indeed an adventure, like any long-term goal. In my second in a series about how to write a book,

Tweet Do you write down your annual or five year goals? I started writing mine down when I was a teenager. My father encouraged me to do so at the beginning of every calendar year. In reviewing mine from a few years ago, I included “write a book” in my five-year plan. Little did I know that that dream would come to fruition so quickly. Paramount Books published my first book, Latino Link: Building brands online with Hispanic communities and content in October of 2010. It’s

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous post, we can answer this question by looking to one of the leaders of publishing in Spain: Gumersindo Lafuente, who founded SoiTu.es, a truly innovative content portal, previously ran the newspaper site ElMundo.es and as of January, 2010 became a co-director of