Tweet This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing answered that question for me by describing his company’s Vive tu Música with 5 program, which aims to build awareness for 5 gum among bi-cultural Hispanic consumers. Following is our conversation about his work developing the online Latin rock and pop music talent competition. Why a music promotion? This

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel from his concerts or his daily, personal life when he walks around the towns he visits, doing something funny. In this manner, he constantly keeps in touch with his audience. Fans return to his YouTube channel often to watch his videos and

Tweet The Boss may put on a great halftime show, but Prince’s show a few years back in the purple rain (literally) takes the cake. See video below. Brilliant medley including cover versions of “We Will Rock You,” “All Along the Watchtower,” the Foo Fighters song “Best of You” and “Proud Mary” by Creedence Clearwater Revival plus of course three Purple Rain tracks (“Let’s Go Crazy,” “Baby I’m a Star” and the title track). Funny, if there’s one artist that doesn’t care about search engine

Tweet Recently, I finished reading Lawrence Lessig’s book Free Culture and recommend it for anyone interested in preserving America’s spirit of innovation and creativity. Mr. Lessig is was a Law professor at Stanford University and CEO of Creative Commons, a project that he founded to provide an alternative to the current copyright term system. In a nutshell, Mr. Lessig shows how Walt Disney Company, in its heyday, reinvented stories from other writers and legend but that today such “copying” and recreating of classics like Cinderella, Fantasia,