Digital marketing advisor, author and lecturer, specializing in Hispanic/Latin American markets
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Posts Tagged marketing

You Can’t Find Treasure Online Without a Map

Coca-Cola Spain Happing Map

This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it's translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab These days, we all know and use […]

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Coke Opens Happiness via Educational Promotion

This article originally appeared on MediaPost. This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one quarter of Coke’s domestic U.S. sales. To launch the program, Coke […]

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10 Musts for the Future of Marketing

Bob Liodice, the president of the ANA, shared these “10 Musts for the Future of Marketing” during his opening presentation at the ANA Multicultural Conference last month. It’s a good list to review as we evaluate what we accomplished in 2009 and plan our goals for 2010.

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How should marketers use social media? Learn from Ford

Scott Monty gave an insightful keynote presentation at the OMMA conference last week about how Ford uses social media to listen and respond to its customers.  Check out his presentation below and their Fiesta Movement social media site where 100 “agents” document their 6-month trial of a […]

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New Ways to Reach Latin Americans Online

Recently, I had the opportunity to lead a panel at Portada’s Latin Americal Pan-Regional Advertising Summit about new ways of reaching Latin Americans online. My fellow panelists Alex Banks of ComScore, Igal Rubinstein of S.com.mx, Vinicius Losacco of Warner Bros. Pictures, and Giacomo Bertaina of McCann Worldgroup […]

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Pros and Cons of Pan-Regional Advertising in Latam

Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada’s Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions. Even though he presented the pros […]

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The Vendor Client Relationship Applied to Real World Situations

My friend Pablo Slough shared this funny yet painfully true video…

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Want to Create a Social Marketing Campaign? Download this…

My friend David Berkowitz told me about a new white paper that his agency – 360i – recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the opportunity meet your brand’s objectives? […]

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Solutions for Managing Media Fragmentation: Presentation at What’s Next in Marketing

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P&G Critical of Facebook; Twitter Takes Down Motrin

Well here is a Catch-22 of social media.  AdAge reported that Ted McConnell, general manager-interactive marketing and innovation at P&G, questioned Facebook‘s potential as a marketing platform saying “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up […]

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