Digital marketing advisor connecting companies to Hispanic/Latin American markets

Posts Tagged marketing

Webinar: Key Trends in Hispanic Digital Marketing

ImpreMedia Webinar: Key Trends in Hispanic Digital Marketing

My co-author, Hilda Garcia, and I will present our new book tomorrow in a webinar sponsored by ImpreMedia – Key Trends in Hispanic Digital Marketing – Wednesday, February 26 at 10:00 AM PST (1pm EST). We will be presenting along with Sherrill Mane of the IAB. Sign […]

Read more

2013: the year of Mobile for U.S. Hispanics

Farmworker cell phone

As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but results had not […]

Read more

PepsiCo10: Identifying Innovative Start-ups (with Infographic)

pepsico10 innovation marketing

The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them with its brands to execute […]

Read more

The Power of Pinterest: Small Business Case Study of


The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce sales. More specifically, it highlights […]

Read more

New Book to Support One Laptop Per Child: É-X-I-T-O en Marketing Digital


I am excited to announce the launch of my new book (in Spanish) where the author proceeds will benefit One Laptop Per Child (OLPC), the non-profit founded by Nicholas Negroponte at MIT. Hilda Garcia and I will co-author the book, describing the success stories of leading companies in […]

Read more

How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor


This article originally appeared on If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online. First, she launched […]

Read more

Viva La Musica! Developing a music promotion for bilingual Hispanics

Entrevista con Bernardo Meza

This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing answered that question for me by describing his company’s Vive tu Música […]

Read more

Is Latin America the new China?

Which region will provide growth for your business in 2011? Paul Gunning, the Chief Executive Officer at Tribal DDB, recently told me, “Latin America is another China” because it has “millions of consumers with rising purchasing power.” A number of recent articles support that claim: This article […]

Read more

Reaching the “New Mainstream,” Multicultural America, via Social Media

This article originally appeared on MediaPost. Last week, the leading advertisers convened in Miami for the ANA’s annual Multicultural Marketing & Diversity Conference. Historically, Hispanic, African-American and Asian-American marketers have fought hard for budgets even though demographic trends point to the fact that today’s minorities will become […]

Read more

Marketing Lessons from Google…and Aaron Goldman

Since moving to Chicago, I’ve had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest…and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about Marketing I Learned From […]

Read more