Tweet Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada’s Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions. Even though he presented the pros and cons equally, many attendees did not like his presentation because it challenged the concept of pan-regional advertising, for which Miami is a hub. Pros: 1) Good fro massive reach 2) More strategy and brand control 3)

Tweet My friend Pablo Slough shared this funny yet painfully true video…

Tweet My friend David Berkowitz told me about a new white paper that his agency – 360i – recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the opportunity meet your brand’s objectives? 2) Does the opportunity leverage your brand’s existing arsenal of assets? 3) Does the opportunity abide by the social media rules of the road? 4) Does it provide significant value exchange? In addition, the playbook features social

Tweet My friends at OnMilwaukee.com recently invited me to speak at their event at the Eisner Museum of Advertising & Design: What’s Next in Marketing. We had a great turnout with 60+ marketers and agency-side folks attending the event. Our goal was to highlight how interactive marketing works, share successful case studies and encourage local marketers and agencies to increase their investment in interactive marketing. The feedback so far has been positive. The event originally came about as a result of Jeff Sherman, OnMilwaukee’s founder/president

Tweet Well here is a Catch-22 of social media.  AdAge reported that Ted McConnell, general manager-interactive marketing and innovation at P&G, questioned Facebook‘s potential as a marketing platform saying “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?” And also this week, the Mommy mini-bloggers of Twitter criticized Motrin’s new marketing message so harshly that McNeil Consumer Healthcare pulled the entire media campaign because of the criticism on the mini-blogging site. So,

Tweet This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker study says that “blogs are a mainstream media worldwide and as a collective rival any traditional media,” with 73 percent of respondents saying they have read a blog. The majority of the 184 million blogs worldwide are of the personal nature, according to Universal McCann’s study, and

Tweet This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising, where he oversaw big-name industry properties including Evite, Pronto, Citysearch and Ask.com. Experienced in leading both start-ups and industry powerhouses, Horan previously served as president and CEO of AllBusiness.com. Prior to that, he was president and CEO of About.com Inc. —

Tweet Interesting article in the WSJ this morning arguing that Chris Anderson’s “Long Tail” theory was incorrect. Instead, Lee Gomes highlights Harvard Professor Anita Elberse’s article in the Harvard Business Review called – Should You Invest in the Long Tail? This quote really caught my attention from the WSJ article… Bloggers had a special role in taking up the [Long Tail] theory, which is no wonder considering how it held out the promise that even the most obscure among them could win a robust audience.

Tweet I am in the process of reviewing John Battelle’s book The Search and rediscovering how it stands out as a classic in a world with too many marketing books that rehash the same dribble. Check out this quote from page 249 that forecast the notion of “cloud computing.” (Remember, this book came out in 2006 before the concept was getting so much press.) According to many leading-edge computer scientists and theorists, the Web is in the process of becoming the next great computing platform