Tweet This article originally appeared on Fox News Latino. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth of the Internet will come from low-income users, exactly the opposite of how the Internet began with professors and executives using it. In order to satisfy the new wave of mobile phone users, many of whom are disadvantaged, marketers need to bring

Tweet This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America? These are great questions to consider as consumers visit your stores, call your 1-800 numbers and buy your products and services. All of us in Hispanic marketing know that Hispanics represent the majority of the population growth. And, in many industries, they represent a substantial portion

Tweet This article originally appeared on The Huffington Post. A recent post on WhiteHouse.gov outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early learning program. • Only half of Latino children earn their high school diploma on time • Those who do finish high school are only half as likely as their peers to be prepared for college. • Only 13 percent of Latinos hold a bachelor’s

Tweet The following article first appeared on Fox News Latino. For years, Latinos have been held back by the “digital divide,” an information and technology gap relative to wealthier audiences that enjoy greater access to expensive computers and broadband connections. But two Internet trends will close that gap in 2011 and beyond: mobile and social media. In fact, experts predict that Hispanics could actually become leaders in adoption of new technology. Today, we still see a digital divide in home computer ownership. Six out of

Tweet Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. A few weeks ago, while having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline, 11, and her brother Ricardo, 13, asked me, “so, what’s your book about Uncle Joe?” “Well, it’s about how families like yours use the Internet and what is the best ways for companies to communicate with people who speak Spanish,” I responded. Madeline and Ricardo speak Spanish with

Tweet This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of social media relative to other ethnic demographics, a question came to mind: how will social networks affect the acculturation process among Hispanics? The ability to keep in touch with family and friends from countries-of-origin via email, Skype and online newspapers back home makes it easier than ever. Travel