PepsiCo10: Identifying Innovative Start-ups (with Infographic)
Tweet The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them with its brands to execute marketing programs. With the accelerated pace of digital media, this offers PepsiCo the opportunity to understand what new trends are happening in mobile marketing. The company hopes that the initiative will drive growth while offering these start-ups
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