Digital marketing advisor and Author of E-X-I-T-O

Posts Tagged Hispanics

Read It: The Future of Books en Español


This article originally appeared on Fox News. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the International Book Fair […]

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Hispanics Fuel Growth of eReaders; Amazon Launches eBooks en Español

Latino Virtual Gallery

This article originally appeared on In April, Amazon announced the launch of its “eBooks Kindle en Español” store with titles such as The Hunger Games by Suzanne Collins, The Alchemist by Paulo Coelho, and the biography of Steve Jobs by Walter Isaacson. The online behemoth has tapped […]

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The Power of A Positive Attitude: Immigrant Entrepreneur Turns Small Business Ideas into Successes

This article originally appeared on According to the U.S. Census Bureau, Hispanics open businesses three times faster than the national average. Once regarded as a minority group, Hispanics now represent the fastest-growing segment of our economy. To make their businesses successful, Latino entrepreneurs in Southern California […]

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Developing Latino Leaders to Deliver Growth


This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America? These are great questions to consider as consumers visit […]

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Inspiring Future Writers, One Student at a Time

Thanks and Have Fun Running the Country

This article originally appeared on The Huffington Post. A recent post on outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early learning program. • Only half of Latino […]

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Connecting “Like A Good Neighbor” on Facebook: Tips for Building your Spanish-Language Facebook Page from State Farm

This article originally appeared on MediaPost. How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and connected to its Latino audience with content about music, […]

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Viva La Musica! Developing a music promotion for bilingual Hispanics

Entrevista con Bernardo Meza

This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing answered that question for me by describing his company’s Vive tu Música […]

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The End of the Digital Divide: Latinos Becoming Tech’s Trailblazers

Fox News Latino

The following article first appeared on Fox News Latino. For years, Latinos have been held back by the “digital divide,” an information and technology gap relative to wealthier audiences that enjoy greater access to expensive computers and broadband connections. But two Internet trends will close that gap […]

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On Endangered Cultures and Languages, the Rise of Globish, and Bilingualism

I watched this presentation on months ago from photographer, Phil Borges about the loss of endangered languages and cultures and I couldn’t get it out of my head. The photos, personal stories, and statistics that Borges shared blew me away, especially the opening paragraph: A fact […]

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Reaching the “New Mainstream,” Multicultural America, via Social Media

This article originally appeared on MediaPost. Last week, the leading advertisers convened in Miami for the ANA’s annual Multicultural Marketing & Diversity Conference. Historically, Hispanic, African-American and Asian-American marketers have fought hard for budgets even though demographic trends point to the fact that today’s minorities will become […]

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