Tweet This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S. population growth since 2000. In our current economic climate, one would think that that be the kind of growth that marketers would aggressively seek out. While Hispanic media investment overall has grown considerably, especially television, the online ad segment has under-indexed relative to

Tweet Recently, an architectural firm in SF contacted me about using this photo of mine from Flickr: View from the Miyako Hotel in Japantown. Initially, I was really excited. Cool! Someone is willing to pay for a high-res version of my photo. Then, after sleeping on it, I realized…wait, who ISN’T paying for my photos? This of course scared me. I checked the license that I had established on my flickr account as well as the sharing capabilities on my account settings. At the time,

Tweet This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker study says that “blogs are a mainstream media worldwide and as a collective rival any traditional media,” with 73 percent of respondents saying they have read a blog. The majority of the 184 million blogs worldwide are of the personal nature, according to Universal McCann’s study, and

Tweet This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising, where he oversaw big-name industry properties including Evite, Pronto, Citysearch and Ask.com. Experienced in leading both start-ups and industry powerhouses, Horan previously served as president and CEO of AllBusiness.com. Prior to that, he was president and CEO of About.com Inc. —

Tweet This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of “The Search,” chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book “The Search” three years ago, John Battelle has shifted his attention to his new company, Federated Media, which aggregates blogs into a conversational media platform where brands can advertise. As CEO, Battelle has led the company on a mission to support independent website authors and audiences by connecting them to

Tweet My good friend Simon Burgess forwarded along this link to me of Yahoo!’s presentation to the SEC explaining why they turned down Microsoft’s offer, how the Google deal will work and why Carl Icahn’s recommendations don’t make sense for Yahoo! shareholders. Interesting.

Tweet I am in the process of reviewing John Battelle’s book The Search and rediscovering how it stands out as a classic in a world with too many marketing books that rehash the same dribble. Check out this quote from page 249 that forecast the notion of “cloud computing.” (Remember, this book came out in 2006 before the concept was getting so much press.) According to many leading-edge computer scientists and theorists, the Web is in the process of becoming the next great computing platform

Tweet This past Thursday, I attended in the IAB Mexico’s annual event – IAB Conecta – and learned about Mexico´s online market and some insightful Internet trends overall. These include: 1. YouTube currently has about 300 million users globally and is growing 80% year-over-year 2. YouTube users upload 8 hours of video every 60 seconds, according to speaker Mitch Joel (my friend Pablo Slough actually corrected this statistic saying it is equal to 10 hours of video every 60 seconds, which is equal to 52,000

Tweet Interesting news yesterday in the WSJ and the Silicon Alley Insider about Google moving in on ComScore’s and Nielsen’s terf. With Google having their hands in Google Analytics and all of its user data from search, it’s no wonder that they are offering a new product – Ad Planner – which is currently open to beta users by invite only. The need for tools measuring online audiences is very clear. Server side data often reports that sites get double the traffic that ComScore and