How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth
Tweet This article originally appeared on FoxNews.com. We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com provides a surprising illustration of how companies – and even government agencies – can expand sales beyond their “home markets.” An Unexpected Source of Sales for Amtrak.com In 2006, Amtrak began offering its complete website in Spanish. Its goal: to serve the large and
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