Joe Kutchera

The following is a preview to the forthcoming book – Latino Link: Communities and Content Online – from Paramount Books. A few weeks ago, while having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline, 11, and her brother Ricardo, 13, asked me, “so, what’s your book about Uncle Joe?” “Well, it’s about how families like yours use the Internet and what is the best ways for companies to communicate with people who speak Spanish,” I responded. Madeline and Ricardo speak Spanish

This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [translated from the Spanish by Joe Kutchera...and to appear in his forthcoming book this fall, 2010] by Pedro Mujica, CEO of interactive map consultancy wecolab These days, we all know and use online maps, the most well known of which is Google Maps. Thanks to these online maps, we find the places and the directions for all of our day-to-day needs: trips, shopping, leisure activities, cultural events and so on.

Chris Fleissner of Translations.com shared this video with me about how you can open up your site to the world and go after different markets. In it, Matt Hauser, the Director of Technology Sales at Translations.com, presents a new product of theirs and shows how it can help you capture new customers and grow revenue in new markets. Even if you want to grow your business domestically with U.S. Hispanics, for example, you should consider translating your web site into Spanish. The U.S. Hispanic market

This article originally appeared on MediaPost. Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in Spanish on Google, Yahoo or MSN and what do you find? A good portion of the results, sometimes approaching 50%, come from sites based in Mexico, Spain, and other Spanish-speaking countries. Let’s look at some examples I found recently on the first page of natural (not paid) results on Google.com: 1) Vuelos a Nueva York (flights to New York): 9 out of 10

This article originally appeared on MediaPost. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S. population growth since 2000. In our current economic climate, one would think that that be the kind of growth that marketers would aggressively seek out. While Hispanic media investment overall has grown considerably, especially television, the online ad segment has under-indexed relative to general market online spending even though the U.S. Hispanic audience is more open to brand suggestions and advertising messages, as

Recently, an architectural firm in SF contacted me about using this photo of mine from Flickr: View from the Miyako Hotel in Japantown. Initially, I was really excited. Cool! Someone is willing to pay for a high-res version of my photo. Then, after sleeping on it, I realized…wait, who ISN’T paying for my photos? This of course scared me. I checked the license that I had established on my flickr account as well as the sharing capabilities on my account settings. At the time, my

This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker study says that “blogs are a mainstream media worldwide and as a collective rival any traditional media,” with 73 percent of respondents saying they have read a blog. The majority of the 184 million blogs worldwide are of the personal nature, according to Universal McCann’s study, and a

This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising, where he oversaw big-name industry properties including Evite, Pronto, Citysearch and Ask.com. Experienced in leading both start-ups and industry powerhouses, Horan previously served as president and CEO of AllBusiness.com. Prior to that, he was president and CEO of About.com Inc. — up

This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of “The Search,” chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book “The Search” three years ago, John Battelle has shifted his attention to his new company, Federated Media, which aggregates blogs into a conversational media platform where brands can advertise. As CEO, Battelle has led the company on a mission to support independent website authors and audiences by connecting them to marketers

My good friend Simon Burgess forwarded along this link to me of Yahoo!’s presentation to the SEC explaining why they turned down Microsoft’s offer, how the Google deal will work and why Carl Icahn’s recommendations don’t make sense for Yahoo! shareholders. Interesting.