Tweet This post originally appeared on Acento.com How should brands adapt their communications and engage consumers in the age of social media? Surprisingly, a book first published in 1936 best highlights how to “win friends” on social platforms, written long before Al Gore “invented the Internet.” Dale Carnegie’s book “How to Win Friends and Influence People” outlines fundamental approaches on how to build long-lasting relationships with friends, colleagues, and consumers. Over the past eight months, our team here at Acento has had the opportunity to

Tweet This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America? These are great questions to consider as consumers visit your stores, call your 1-800 numbers and buy your products and services. All of us in Hispanic marketing know that Hispanics represent the majority of the population growth. And, in many industries, they represent a substantial portion

Tweet Are you (or do you know) an immigrant entrepreneur or immigrant executive that has a great success story to tell? If so, I would love to hear it. I am collecting stories for my forthcoming book, Immigrant Entrepreneurs and Pursuit of the American Dream. Please leave a comment on this post or email me at joe {at} kutchera.net with your contact information and the details about your company. Immigrants have moved to the U.S. for centuries to escape persecution, create economic opportunity, and pursue

Tweet This article originally appeared on The Huffington Post. A recent post on WhiteHouse.gov outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early learning program. • Only half of Latino children earn their high school diploma on time • Those who do finish high school are only half as likely as their peers to be prepared for college. • Only 13 percent of Latinos hold a bachelor’s

Tweet “Thankfully, persistence is a great substitute for talent,” Steve Martin said, who recently released his 8th book – An Object of Beauty. Writing a book requires a great deal of persistence. But what about promoting it? I was surprised by how much persistence and work was needed after my book was completed. That’s what this third post in a series is about: how to promote your book. The first post discussed how to find a publisher or self-publish. The second post discussed how to

Tweet Do you write down your annual or five year goals? I started writing mine down when I was a teenager. My father encouraged me to do so at the beginning of every calendar year. In reviewing mine from two years ago, I included “write a book” in my five-year plan. Little did I know that that dream would come to fruition so quickly. Paramount Books published my first book, Latino Link: Building brands online with Hispanic communities and content, this past fall, in October

Tweet How many photos does a National Geographic photographer need to take in order to capture just the perfect image in their magazine? On average, about 1000. In other words, it takes a lot of trial and error, editing, and experimentation to get to perfection…about one in a thousand attempts for National Geographic. When writing my book – Latino Link – I brainstormed and evaluated hundreds of title and subtitle ideas, in order to encapsulate the ideas in my book as succinctly as possible. How

Tweet Since moving to Chicago, I’ve had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest…and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about Marketing I Learned From Google. Aaron is a board member of the Chicago Interactive Marketing Association as well as the founder and principal at Connectual, a digital marketing consulting and matchmaking firm that helps with practice development, recruiting, and partner sourcing.

Tweet I am in the process of reviewing John Battelle’s book The Search and rediscovering how it stands out as a classic in a world with too many marketing books that rehash the same dribble. Check out this quote from page 249 that forecast the notion of “cloud computing.” (Remember, this book came out in 2006 before the concept was getting so much press.) According to many leading-edge computer scientists and theorists, the Web is in the process of becoming the next great computing platform