Tweet This article originally appeared on MediaPost. Last week, the leading advertisers convened in Miami for the ANA’s annual Multicultural Marketing & Diversity Conference. Historically, Hispanic, African-American and Asian-American marketers have fought hard for budgets even though demographic trends point to the fact that today’s minorities will become the majority in the coming decades. Hence, the summit was subtitled, “Multicultural – The New Mainstream.” One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald’s. Rick Wion,

Tweet Bob Liodice, the president of the ANA, shared these “10 Musts for the Future of Marketing” during his opening presentation at the ANA Multicultural Conference last month. It’s a good list to review as we evaluate what we accomplished in 2009 and plan our goals for 2010.

Tweet This article originally appeared on MediaPost. “Multicultural marketing is at the core of Western Union’s business,” said Gail Galuppo, EVP and CMO of Western Union at the ANA’s Multicultural conference recently.  She shared with the attendees how Western Union launched their new “Yes!” campaign in 22 languages across 200 countries with the goal of making a more emotional connection with their consumers. Ms. Galuppo says that “Yes! is a culture, especially among immigrants who hear a lot of “No.” Who is their target audience?