Tweet Well here is a Catch-22 of social media.  AdAge reported that Ted McConnell, general manager-interactive marketing and innovation at P&G, questioned Facebook‘s potential as a marketing platform saying “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?” And also this week, the Mommy mini-bloggers of Twitter criticized Motrin’s new marketing message so harshly that McNeil Consumer Healthcare pulled the entire media campaign because of the criticism on the mini-blogging site. So,

Tweet Not only was it a brutal month for the economy, but for print media as well. As October drew to a close, the Christian Science Monitor announced that it was discontinuing its daily paper edition, changing it to a weekly paper edition and publishing daily updates to its website. In addition, PaidContent.org announced that my former company, Time Inc, would be restructuring a number of major titles into the News Business Unit, while the NYTime.com forecast that Time Inc would shed 600 jobs because

Tweet This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann’s global “Power to the People” Social Media Tracker study says that “blogs are a mainstream media worldwide and as a collective rival any traditional media,” with 73 percent of respondents saying they have read a blog. The majority of the 184 million blogs worldwide are of the personal nature, according to Universal McCann’s study, and

Tweet This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising, where he oversaw big-name industry properties including Evite, Pronto, Citysearch and Ask.com. Experienced in leading both start-ups and industry powerhouses, Horan previously served as president and CEO of AllBusiness.com. Prior to that, he was president and CEO of About.com Inc. —

Tweet This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of “The Search,” chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book “The Search” three years ago, John Battelle has shifted his attention to his new company, Federated Media, which aggregates blogs into a conversational media platform where brands can advertise. As CEO, Battelle has led the company on a mission to support independent website authors and audiences by connecting them to

Tweet A couple of weeks back at the IAB Mexico annual conference, I had the chance to hear Peter Horan, CEO of Goodmail Systems, speak about new business models in our era of “me media” as opposed to mass media. Today, consumers are their own editors and don’t place the big media brands on pedestals the way they used to. The new business models had no equivalent in the analog era, which include: 1. Shopping + Community + Advertising 2. News + Maps + User

Tweet This past Thursday, I attended in the IAB Mexico’s annual event – IAB Conecta – and learned about Mexico´s online market and some insightful Internet trends overall. These include: 1. YouTube currently has about 300 million users globally and is growing 80% year-over-year 2. YouTube users upload 8 hours of video every 60 seconds, according to speaker Mitch Joel (my friend Pablo Slough actually corrected this statistic saying it is equal to 10 hours of video every 60 seconds, which is equal to 52,000

Tweet During my week in Madrid, I visited Gumersindo Lafuente, the founder and director of a brilliant Spanish-language site called SoiTu.es (or roughly “I am you” in English). Even while it provides up-to-date news and tons of helpful/interesting blurbs and links to other sites, it really excels as what I would call a “user-generated content portal” with content written by both their editors and a growing pool of volunteer writers who submit stories or comment. Note: the readers are truly engaged in participating in and