Social Media: Moving Beyond Trial and Error (and Snake-Oil Salesmen)
After reading Max Kalehoff’s column on MediaPost “Are Social-Media Experts Snake-Oil Salesmen?” (playing off of Business Week’s article “Beware Social Media Snake Oil”) you may wonder where the hype ends and the reality begins for social media marketing.
A few weeks back, I had the chance to see Sally Falkow of Proactive Report present “Social Media: Moving Beyond Trial and Error” at the University of Chicago’s Gleacher Center. Of all of the self-proclaimed “social media experts” (e.g. snake-oil salesmen), Sally brings seriousness to the social media PR business with her ten-step process, which you can see here below her presentation from SlideShare.
Here are Sally’s 10 steps for developing social media strategy:
2. Share of Voice/messaging
3. Set Goals and Benchmarks
4. Find communities/bloggers that matter
5. Identify Influencers
6. Create a content strategy
7. Choose tools
8. Create and deliver content
9. Engage and facilitate conversations
Also, be sure to check out here social media newsroom template here at Press Feed.