Six advertising trends for 2008

December 5th, 2007

In this interesting article on Adotas, Dilip Dasilva – CEO of ad agency Exponential – shares the six trends that he sees ahead for 2008: 

 

  1. The Promise of 1-1 Marketing Realized 
  2. Online Video Achieves Target-ability 
  3. New Local Advertising Platforms Will Emerge 
  4. Beyond Clicks — Improvements in effectiveness measurement 
  5. Semantic Tools Attract Advertising Spend 
  6. Virtual Worlds Go Niche

 

 

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