Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Bicultural Hispanics often switch back and forth between Spanish and English. To learn why, Elizabeth Perez, the Digital Insights Analyst at ImpreMedia, describes why she chooses content in English or Spanish based on the cultural and political orientation of the news in each language. In-Language media is simply written in a consumer’s native language whereas in-culture media provides news from the perspective of the viewer’s native culture.

Since moving to Chicago, I’ve had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest…and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about Marketing I Learned From Google. Aaron is a board member of the Chicago Interactive Marketing Association as well as the founder and principal at Connectual, a digital marketing consulting and matchmaking firm that helps with practice development, recruiting, and partner sourcing. After

This article first appeared on MediaPost and is a preview of my forthcoming book Latino Link: Building brands online with Hispanic communities and content. Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food. What do these packages say? How can I find the ingredients that I want to make the food that I know? Which brand is best? The bottom line: what do you recognize in the store? Nothing! It’s all in Chinese. Ursula

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel from his concerts or his daily, personal life when he walks around the towns he visits, doing something funny. In this manner, he constantly keeps in touch with his audience. Fans return to his YouTube channel often to watch his videos and especially

While doing research about data visualization trends for my forthcoming book, Latino Link, I discovered a few eye-opening maps that display Internet and economic statistics in new and fun ways. In addition, when artists and illustrators envision the eighth continent, as Don DePalma calls the Internet in his book Business Without Borders, with a unique view of the virtual world, consumers respond, sharing these maps with friends via email, blogs, and social networks. Let’s take a look at a few examples here. Click on each

While doing research about data visualization for my book (Latino Link: Building brands online with Hispanic communities and content), I stumbled upon the website Wordle, where you can build “beautiful word clouds.” According to the site, “Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to

Here’s a great video from author Dan Pink about the research from his book Drive: The Surprising Truth About What Motivates Us. The animation from RSA will keep you glued to your screen for the whole 10 minutes – waiting to see what happens next. I learned about it from Michelle Gallen’s e-learning blog, Search Find Learn, after hearing her the other day at Social Media Club Chicago’s event. Enjoy!

While doing research for my book – Latino Link – I ran into one of my old co-workers and friends by happenstance, Tamara de Anda, during a trip to Mexico. Here we are at Café de Carlo in the Roma neighborhood of Mexico City. She is one of my favorite bloggers/tweeters in Spanish who writes by the name “Plaqueta.” Her blogging style reminds me of Seinfeld in that she writes about “nothing,” or really everyday life in Mexico City – the places she goes, her

So often, when friends learn that I speak Spanish, they tell me, “oh yeah, I studied Spanish in high school but I don’t remember anything. I’m not good at learning languages.” If I could have a nickel every time I heard that, I think I’d be a millionaire. Tim Ferriss’ video on TED.com below highlights how he learned Japanese, Tango dancing and how to overcome his fear of swimming. “Fear is your friend,” he says. It can point you to what you can do and

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. A few weeks ago, while having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline, 11, and her brother Ricardo, 13, asked me, “so, what’s your book about Uncle Joe?” “Well, it’s about how families like yours use the Internet and what is the best ways for companies to communicate with people who speak Spanish,” I responded. Madeline and Ricardo speak Spanish with their