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Insights

How to promote a book using social media (Part III of How to Write a Book)

Fascinate: Your 7 Triggers to Persuasion and Captivation

“Thankfully, persistence is a great substitute for talent,” Steve Martin said, who recently released his 8th book – An Object of Beauty. Writing a book requires a great deal of persistence. But what about promoting it? I was surprised by how much persistence and work was needed […]

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How to write a book (Part II: Writing and Editing)

According to Winston Churchill, “Writing a book is an adventure. To begin with, it is a toy and an amusement; then it becomes a mistress, and then it becomes a master, and then a tyrant. The last phase is that just as you are about to be […]

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So you want to write a book? A Journey in How To Accomplish A Long-Term Goal

Do you write down your annual or five year goals? I started writing mine down when I was a teenager. My father encouraged me to do so at the beginning of every calendar year. In reviewing mine from a few years ago, I included “write a book” […]

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Is Latin America the new China?

Which region will provide growth for your business in 2011? Paul Gunning, the Chief Executive Officer at Tribal DDB, recently told me, “Latin America is another China” because it has “millions of consumers with rising purchasing power.” A number of recent articles support that claim: This article […]

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What’s your process for innovation? Getting ideas from the Top 10 taglines and trend names

How many photos does a National Geographic photographer need to take in order to capture just the perfect image in their magazine? On average, about 1000. In other words, it takes a lot of trial and error, editing, and experimentation to get to perfection…about one in a […]

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Lessons in Innovation from the First “On-Line”

Recently, I read two books on innovation with two entirely different approaches. The first, Change by Design, was a disappointment even though it is the better known of the two. It actively sells the concept of innovative design. The second, The Victorian Internet, provides greater insights into […]

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The End of the Digital Divide: Latinos Becoming Tech’s Trailblazers

Fox News Latino

The following article first appeared on Fox News Latino. For years, Latinos have been held back by the “digital divide,” an information and technology gap relative to wealthier audiences that enjoy greater access to expensive computers and broadband connections. But two Internet trends will close that gap […]

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On Endangered Cultures and Languages, the Rise of Globish, and Bilingualism

I watched this presentation on TED.com months ago from photographer, Phil Borges about the loss of endangered languages and cultures and I couldn’t get it out of my head. The photos, personal stories, and statistics that Borges shared blew me away, especially the opening paragraph: A fact […]

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Reaching the “New Mainstream,” Multicultural America, via Social Media

This article originally appeared on MediaPost. Last week, the leading advertisers convened in Miami for the ANA’s annual Multicultural Marketing & Diversity Conference. Historically, Hispanic, African-American and Asian-American marketers have fought hard for budgets even though demographic trends point to the fact that today’s minorities will become […]

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Latino Mavens: The Influence of Spanish-language Teachers in the U.S.

Hispanic marketers and researchers often discuss the growth of the U.S. Hispanic audience and their acculturation process into American society. But rarely do we analyze the opposite side of the same coin. How do Caucasians learn the Spanish language, acquire information about Latinos’ native countries in Latin […]

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