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Insights

Part I – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment

This article originally appeared in the Fordham Business Review. I recently re-discovered it and wanted to share it here as I found it very relevant today for executives that work in the Caribbean or Latin America. In the century since July of 1898 when Puerto Rico became […]

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Developing Latino Leaders to Deliver Growth

Latinization+Latino-Leaders

This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America? These are great questions to consider as consumers visit […]

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Call for Interviews with Successful Immigrant Entrepreneurs

Are you (or do you know) an immigrant entrepreneur or immigrant executive that has a great success story to tell? If so, I would love to hear it. I am collecting stories for my forthcoming book, Immigrant Entrepreneurs and Pursuit of the American Dream. Please leave a […]

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Immigrating for the American Dream

Immigrant, Inc. by Richard T. Herman

This article originally appeared on The Huffington Post. Immigrants have sailed to American shores for centuries to escape persecution, create economic opportunity, and pursue the “American Dream.” They bring an extraordinary hunger to succeed and a strong belief in our flexible economic system. Some of our country’s […]

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Inspiring Future Writers, One Student at a Time

Thanks and Have Fun Running the Country

This article originally appeared on The Huffington Post. A recent post on WhiteHouse.gov outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early learning program. • Only half of Latino […]

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Connecting “Like A Good Neighbor” on Facebook: Tips for Building your Spanish-Language Facebook Page from State Farm

This article originally appeared on MediaPost. How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and connected to its Latino audience with content about music, […]

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Viva La Musica! Developing a music promotion for bilingual Hispanics

Entrevista con Bernardo Meza

This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing answered that question for me by describing his company’s Vive tu Música […]

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Building and Maintaining a Culture of Innovation

By Josh Linkner

How can you build and maintain a creative culture within your organization? In the February issue of Change This, Josh Linkner answers that question by offering the following seven key principles for How to Build Your Organization’s Creativity Mojo. The downloadable manifesto is an excerpt from Linkner’s […]

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How to promote a book using social media (Part III of How to Write a Book)

Fascinate: Your 7 Triggers to Persuasion and Captivation

“Thankfully, persistence is a great substitute for talent,” Steve Martin said, who recently released his 8th book – An Object of Beauty. Writing a book requires a great deal of persistence. But what about promoting it? I was surprised by how much persistence and work was needed […]

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How to write a book (Part II: Writing and Editing)

According to Winston Churchill, “Writing a book is an adventure. To begin with, it is a toy and an amusement; then it becomes a mistress, and then it becomes a master, and then a tyrant. The last phase is that just as you are about to be […]

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