Digital marketing advisor connecting companies to Hispanic/Latin American markets

Insights

Latin America’s Start Ups Expand: From Silicon Valley to Tequilla Valley

Mexican.vc

This article originally appeared on FoxNews. Venture capitalists take note, Latin America’s Internet entrepreneurs are ramping up. A recent panel at SXSW Interactive entitled “Accelerating Killer Latam Startups” featured three digital pioneers and start up investors from the region, each with a roadmap to finding and investing […]

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The Power of A Positive Attitude: Immigrant Entrepreneur Turns Small Business Ideas into Successes

This article originally appeared on FoxNews.com According to the U.S. Census Bureau, Hispanics open businesses three times faster than the national average. Once regarded as a minority group, Hispanics now represent the fastest-growing segment of our economy. To make their businesses successful, Latino entrepreneurs in Southern California […]

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The Best Book on Social Media Was Written Before the Internet: A Primer on how to “Win Friends” from Dale Carnegie

How to Win Friends & Influence People

This post originally appeared on Acento.com How should brands adapt their communications and engage consumers in the age of social media? Surprisingly, a book first published in 1936 best highlights how to “win friends” on social platforms, written long before Al Gore “invented the Internet.” Dale Carnegie’s […]

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How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor

TatianaHansell

This article originally appeared on FoxNews.com If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online. First, she launched […]

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Translate the Web While Learning a New Language: A Profile of Luis von Ahn’s new company, Duolingo

Luis_von_ahn_Computer_Screen

This is the first in a series of profiles of entrepreneurs on The Huffington Post, a preview of my forthcoming book, Pursuit of the American Dream: Success Stories of Today’s Immigrant Entrepreneurs. Luis von Ahn’s new company, Duolingo, has set two very large goals: help users learn […]

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Case study: the re-launch of Acento.com – How to increase traffic by 1000%

This post originally appeared on Acento.com Just over one year ago, the hottest device since the laptop – the iPad – first launched. One of the first websites the Acento Team checked (probably like many of you) was our own flash-based agency website – Acento.com. We discovered […]

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Part III – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment

This article originally appeared in the Fordham Business Review. I recently re-discovered it and wanted to share it here as I found it very relevant today for executives that work in the Caribbean or Latin America. Click here to read the first and second posts in this […]

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Part II – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment

This article originally appeared in the Fordham Business Review. I recently re-discovered it and wanted to share it here as I found it very relevant today for executives that work in the Caribbean or Latin America. Click here to read the first post in the series. Cultural […]

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Part I – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment

This article originally appeared in the Fordham Business Review. I recently re-discovered it and wanted to share it here as I found it very relevant today for executives that work in the Caribbean or Latin America. In the century since July of 1898 when Puerto Rico became […]

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Developing Latino Leaders to Deliver Growth

Latinization+Latino-Leaders

This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America? These are great questions to consider as consumers visit […]

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