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Insights

2013: the year of Mobile for U.S. Hispanics

Farmworker cell phone

As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but results had not […]

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PepsiCo10: Identifying Innovative Start-ups (with Infographic)

pepsico10 innovation marketing

The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them with its brands to execute […]

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The Power of Pinterest: Small Business Case Study of Souchi.com

souchi-claudia-cashmere-cowl-neck-sweater-3_large

The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce sales. More specifically, it highlights […]

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Technology “to create educational opportunities for the world’s poorest children” – with infographic of OLPC’s evolution

OLPC Student

In researching my new book, I have had the opportunity to get to know some of the great people at One Laptop Per Child (OLPC). The non-profit aims “to create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected […]

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A New Wave of Digital Entrepreneurs (and Funding) in Latin America

Engel Fonseca of Neurona Digital with Geoff Ramsey, CEO of eMarketer at the IAB Mexico’s annual conference in Mexico City.

This article originally appeared on Fox News Latino. eMarketer projects that between 2012 and 2016, Latin America will be one of the world’s fastest-growing regions for online advertising spending, growing from $3.62 billion in 2012 to $7.68 billion in 2016, a 112% increase in just four years. […]

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How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth

Amtrak-Site-2012

This article originally appeared on FoxNews.com.  We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com provides a surprising illustration of how companies […]

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How NOT to Manage Multi-Lingual Customers

Volaris-Twitter-May-28-2012

This article originally appeared on FoxNews.com. “Your most unhappy customers are your greatest source of learning,” said Bill Gates. And the best place to find those unhappy customers today is on Twitter, Facebook and across your social media channels. I recently flew on the Mexican discount airline, […]

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New Book to Support One Laptop Per Child: É-X-I-T-O en Marketing Digital

OLPC-Peru

I am excited to announce the launch of my new book (in Spanish) where the author proceeds will benefit One Laptop Per Child (OLPC), the non-profit founded by Nicholas Negroponte at MIT. Hilda Garcia and I will co-author the book, describing the success stories of leading companies in […]

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Read It: The Future of Books en Español

LeaLA-LuchaLibre

This article originally appeared on Fox News. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the International Book Fair […]

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Hispanics Fuel Growth of eReaders; Amazon Launches eBooks en Español

Latino Virtual Gallery

This article originally appeared on Acento.com. In April, Amazon announced the launch of its “eBooks Kindle en Español” store with titles such as The Hunger Games by Suzanne Collins, The Alchemist by Paulo Coelho, and the biography of Steve Jobs by Walter Isaacson. The online behemoth has tapped […]

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