Digital marketing advisor and Author of E-X-I-T-O

Insights

3 Reasons to Invest in Latin American Mobile Content (and Attend the 2014 M2 Content & Apps Latam Conference in Miami)

M2

It is no surprise that media experts forecast that mobile will overtake web traffic, because, well, it already has in the developed world. To get an overview of that trend, take a look at Benedict Evans’ excellent presentation from the WSJD conference: Mobile is Eating the World. […]

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Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls

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This week, I’m happy to feature Ximena Morena of Procter & Gamble who wrote this guest blog post and case study originally for my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos.   CONTEXT SoloEntreAmigas is P&G’s pan-regional content marketing effort across Latin America, including Mexico, Argentina, Brazil, […]

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Flipboard Wins “Best Hispanic Media Innovation Award” at Portada’s 8th Annual Hispanic Advertising and Media Conference

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I am honored and humbled to share the news that Flipboard received the “Best Hispanic Media Innovation” Award from Portada, a leading Hispanic/Latin American trade media publication, today at its 8th Annual Hispanic Advertising and Media Conference in New York City. I have been working with Flipboard since June […]

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Que Pasa Festival Case Study: Social Media Strategy for Events

Que Pasa Dancers

BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and enhances business opportunities for Hispanic-owned businesses as well as facilitates connections for companies to the Hispanic community. The VAHCC hosts the annual Que Pasa Festival annually to celebrate the food, music, and art of […]

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Growing the Web in Emerging Markets: The Stories of Muhammad Yunus, Grameen Foundation, and One Laptop Per Child

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This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt, second excerpt, and third excerpt. In his book Banker to the Poor, […]

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The Importance of Developing “Personas” in Marketing

M. Lengemann

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is – E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an unforgettable story that inspired my co-authors […]

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The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America

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This is the second in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. Click here to read the previous excerpt. Latin American retailers have historically struggled to bring buyers online because of inconsistencies in shipping and logistics, according to […]

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A Latinized marketing model for the 21st Century: E-X-I-T-O

E-X-I-T-O Cover

This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business Review’s blog network, a grim prognosis of […]

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Webinar: Key Trends in Hispanic Digital Marketing

ImpreMedia Webinar: Key Trends in Hispanic Digital Marketing

My co-author, Hilda Garcia, and I will present our new book tomorrow in a webinar sponsored by ImpreMedia – Key Trends in Hispanic Digital Marketing – Wednesday, February 26 at 10:00 AM PST (1pm EST). We will be presenting along with Sherrill Mane of the IAB. Sign […]

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Is social media right for your small businesses?

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Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t open up shop on […]

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