Digital marketing advisor connecting companies to Hispanic/Latin American markets


A Latinized marketing model for the 21st Century: E-X-I-T-O

E-X-I-T-O Cover

This is the first in a series of excerpts from my new book – E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. “Marketing is Dead” reads the headline of an article on Harvard Business Review’s blog network, a grim prognosis of […]

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Webinar: Key Trends in Hispanic Digital Marketing

ImpreMedia Webinar: Key Trends in Hispanic Digital Marketing

My co-author, Hilda Garcia, and I will present our new book tomorrow in a webinar sponsored by ImpreMedia – Key Trends in Hispanic Digital Marketing – Wednesday, February 26 at 10:00 AM PST (1pm EST). We will be presenting along with Sherrill Mane of the IAB. Sign […]

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Is social media right for your small businesses?


Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t open up shop on […]

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Growing Importance of Latino Flavors in American Cuisine (and Search Terms)


For over 20 years, salsa has outsold ketchup in the United States, as first reported in the New York Times in 1992. Hispanic foods and flavors continue to have an increasingly important impact on the diets of all Americans, not just Hispanics. If we look at the […]

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Technologies of Liberation: The End of the Digital Divide


This article originally appeared on Fox News Latino. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth of the Internet will come […]

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2013: the year of Mobile for U.S. Hispanics

Farmworker cell phone

As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but results had not […]

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PepsiCo10: Identifying Innovative Start-ups (with Infographic)

pepsico10 innovation marketing

The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them with its brands to execute […]

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The Power of Pinterest: Small Business Case Study of


The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce sales. More specifically, it highlights […]

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Technology “to create educational opportunities for the world’s poorest children” – with infographic of OLPC’s evolution

OLPC Student

In researching my new book, I have had the opportunity to get to know some of the great people at One Laptop Per Child (OLPC). The non-profit aims “to create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected […]

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A New Wave of Digital Entrepreneurs (and Funding) in Latin America

Engel Fonseca of Neurona Digital with Geoff Ramsey, CEO of eMarketer at the IAB Mexico’s annual conference in Mexico City.

This article originally appeared on Fox News Latino. eMarketer projects that between 2012 and 2016, Latin America will be one of the world’s fastest-growing regions for online advertising spending, growing from $3.62 billion in 2012 to $7.68 billion in 2016, a 112% increase in just four years. […]

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