Digital marketing advisor, author and lecturer, specializing in Hispanic/Latin American markets
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How NOT to Manage Multi-Lingual Customers


This article originally appeared on “Your most unhappy customers are your greatest source of learning,” said Bill Gates. And the best place to find those unhappy customers today is on Twitter, Facebook and across your social media channels. I recently flew on the Mexican discount airline, […]

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New Book to Support One Laptop Per Child: É-X-I-T-O en Marketing Digital


I am excited to announce the launch of my new book (in Spanish) where the author proceeds will benefit One Laptop Per Child (OLPC), the non-profit founded by Nicholas Negroponte at MIT. Hilda Garcia and I will co-author the book, describing the success stories of leading companies in […]

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Read It: The Future of Books en Español


This article originally appeared on Fox News. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the International Book Fair […]

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Hispanics Fuel Growth of eReaders; Amazon Launches eBooks en Español

Latino Virtual Gallery

This article originally appeared on In April, Amazon announced the launch of its “eBooks Kindle en Español” store with titles such as The Hunger Games by Suzanne Collins, The Alchemist by Paulo Coelho, and the biography of Steve Jobs by Walter Isaacson. The online behemoth has tapped […]

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Latin America’s Start Ups Expand: From Silicon Valley to Tequilla Valley

This article originally appeared on FoxNews. Venture capitalists take note, Latin America’s Internet entrepreneurs are ramping up. A recent panel at SXSW Interactive entitled “Accelerating Killer Latam Startups” featured three digital pioneers and start up investors from the region, each with a roadmap to finding and investing […]

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The Power of A Positive Attitude: Immigrant Entrepreneur Turns Small Business Ideas into Successes

This article originally appeared on According to the U.S. Census Bureau, Hispanics open businesses three times faster than the national average. Once regarded as a minority group, Hispanics now represent the fastest-growing segment of our economy. To make their businesses successful, Latino entrepreneurs in Southern California […]

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The Best Book on Social Media Was Written Before the Internet: A Primer on how to “Win Friends” from Dale Carnegie

How to Win Friends & Influence People

This post originally appeared on How should brands adapt their communications and engage consumers in the age of social media? Surprisingly, a book first published in 1936 best highlights how to “win friends” on social platforms, written long before Al Gore “invented the Internet.” Dale Carnegie’s […]

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How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor


This article originally appeared on If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online. First, she launched […]

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Translate the Web While Learning a New Language: A Profile of Luis von Ahn’s new company, Duolingo


This is the first in a series of profiles of entrepreneurs on The Huffington Post, a preview of my forthcoming book, Pursuit of the American Dream: Success Stories of Today’s Immigrant Entrepreneurs. Luis von Ahn’s new company, Duolingo, has set two very large goals: help users learn […]

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Case study: the re-launch of – How to increase traffic by 1000%

This post originally appeared on Just over one year ago, the hottest device since the laptop – the iPad – first launched. One of the first websites the Acento Team checked (probably like many of you) was our own flash-based agency website – We discovered […]

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