Consulting

Joe Kutchera advises marketers, ad agencies and publishers on how to best grow awareness, leads, and sales online by utilizing social, search, and content marketing to attract consumers to their websites and social media properties.

More specifically, Joe develops integrated digital marketing plans that include the following services in the U.S., U.S. Hispanic, or Latin American markets:

• Social media audits: Measure consumers’ opinions about your products and industry on social platforms
• Online content plans: How can you attract, engage, and retain consumers on your website and Facebook?
• Social media editorial calendars and Website copy – in English or Spanish – that utilize popular search terms
• Website translation, localization, and personalization
• Search engine optimization and marketing
• Digital public relations: Engage bloggers and online influencers
• Cost-per-click ad planning on Google, LinkedIn and Facebook
• Website monetization: grow online revenues by implementing banner advertising, sponsorships, or e-commerce sales
• Social media training: learn about the best practices for integrating social media into your marketing efforts

Contact Joe to learn more about availability and pricing.


Testimonials

“Joe Kutchera’s mind works in ways that immediately see opportunities that can be explored when Social Mapping is essential to brand building and strategy. His reports are incredibly detailed. He delves into specifics of engagement, which is essential to presenting a client with not only raw data but emotional intelligence as well. Joe Rocks.”

–Cokey Falkow, Director of New Media, Meritus Media for Bushnell project

“Joe is a confident, knowledgeable professional. Our session with him was extremely productive, as he expanded our knowledge, toolbox and capabilities. As we all know, Marketing-Communications is no longer a one-sided approach, the keystone strategy is conversation. Joe facilitated a series of team brainstorms that generated a wealth of very creative marketing solutions that went well beyond the ordinary. We will definitely continue our relationship with Joe far into the future.”

–Leon Potasinski, Director, Strategic Planning, Analytics & Research at Acento Advertising

“I brought Joe in to help with our online strategy shortly after being hired as general manager at MotherJones.com. I had a lot of experience running smaller, leaner online operations but the scope of Mother Jones and the variety of marketing and advertising opportunities we had was somewhat new to me. Joe was able to quickly outline a number of different paths for us – not only the basics on which ad networks or partners we might pursue, but gave us a full outline on channelization, multimedia strategy, website operations and more.”
–Nick Aster, Former G.M. of MotherJones.com; Founder and Publisher of Triple Pundit




“We needed a quick and easy online marketing strategy, and that is what exactly what Joe brought us. In a short time, we were able to implement a plan that had an almost immediate impact. He keeps things simple and focused. If you are looking for someone who’s honest, knowledgeable, and “gets it”, Joe’s the man.”
–Allan Fried, CareerIntervention.com



“The first time I met Joe Kutchera was at a conference where he was speaking. Needless to say, I was quite impressed with his vast knowledge of Hispanics and the online space. I then read his book, “Latino Link: Building Brands Online with Hispanic Communities and Content” and I came away with great insights from his research and interviews with leading marketers. When Joe came aboard Acento Advertising as Director of Digital Marketing, my learning continued as we worked closely together on numerous new business projects. Joe is a great guy, incredibly knowledgeable, and always with a smile. I suppose that’s a reflection of a guy who’s passionate about his work.”

–Steve Roth, Director, Agency Development, Acento Advertising