Border Control? Reaching Spanish Speakers on the Internet

With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international Spanish-language web site visitors into revenues? That is the question that Juan Tornoe and I will answer in our panel discussion at SXSW Interactive in 2010. Please submit your feedback, suggestions and vote for the panel here on SXSW’s panel picker:

Vote for my PanelPicker Idea!

Some of the questions that we will answer include:
1. How do consumers cross geo-political boundaries to find, read about and buy what they want?
2. How can marketers understand those trends and then formally create products for international markets?
3. Why did The Home Depot shut down its Spanish-language site for U.S. Hispanics only 4 months after launching it?
4. In contrast, why did Best Buy embrace their visitors from Mexico and Latin America on their Spanish-language e-commerce site for U.S. Hispanics?
5. When will Mandarin, Spanish, and Portuguese bypass English as the top languages online?

Reblog this post [with Zemanta]

Related Posts

Reports from the credit bureaus Equifax Experian-Transunion and Innovis

4 Steps to Protect Your Credit and Privacy after the Equifax Breach

Two performers from the Latin Ballet of Virginia

Case Study: Launch of the “Nuestras Historias” Exhibit at The Valentine Museum

pause-book-cover-with-mountain-range

My PAUSE Story: Embracing Inspiration for New Career Directions

Leave A Reply