Tweet In this interesting article on Adotas, Dilip Dasilva – CEO of ad agency Exponential – shares the six trends that he sees ahead for 2008:    The Promise of 1-1 Marketing Realized  Online Video Achieves Target-ability  New Local Advertising Platforms Will Emerge  Beyond Clicks — Improvements in effectiveness measurement  Semantic Tools Attract Advertising Spend  Virtual Worlds Go Niche    

Tweet       My friend Xun put together this entertaining series of photos on his blog combining his friends’ faces at Chilango magazine (Mexico City’s leading magazine city guide) and the Mexican paper currency. Nice!!  

Tweet Every day I get on the metro here in Mexico City, I see/hear a vendor at every metro stop selling pirated music for 120 songs for $10 pesos which is the equivalent of $0.90 USD. Amazing and sad. These vendors selling illegally copied music are essentially training the public here to expect music for almost nothing in comparison to prices for legal CD’s or downloads. No wonder that Warner Music saw a 58% drop in net income. See article at the WSJ here.

Tweet   This is one of my favorite videos to show clients about the future of the media business.  Even though part of it are scary, but the good thing is that it gets media folks thinking and experimenting.

Tweet This article originally appeared on iMediaConnection. Business blogging has passed the tipping point. Today, executives and professionals in the media, marketing, technology and public relations industries get much of their information from blogs and strategize about how to incorporate blogging into their marketing, advertising and communications campaigns. Debbie Weil, author of “The Corporate Blogging Book,” says “Whether or not you choose to launch a blog, you need to be reading blogs. Your employees and/or competitors are most likely already blogging about your industry niche

Tweet Dave Morgan, the founder of Tacoda spoke at an IAB Mexico event back in September and one of his comments keeps resonating with me.  I often discuss this statistic with friends.  He said that on average, newspaper costs are increasing 4 percent per year while newspaper revenues are decreasing 6 percent per year (in the United States).  Increases in printing, delivery (i.e. petroleum), and labor are driving costs up for US newspapers.  Services like Craig’s List, eBay, and Monster are stealing classified revenue from newspapers.

Tweet I saw a great movie the other night: King Corn. The documentary is about two recent college graduates from Boston who decide to go on a cross-country road trip: Ian Cheney and Curt Ellis. They stop at a University medical center and end up getting a hair test to see what they are made up of biologically. The scientist tells them that they are 70% corn. What? They say they haven’t eaten corn in years! The scientist tells them that most foods are made

Tweet As a part of my ongoing responsibilites in building the online sales team at Time Inc Mexico (Grupo Editorial Expansion), I wanted to do something more than sharing reading material and having everyone sign up for email newsletters, as described in my previous post. Gustavo Ross who with his wife Anna founded and runs Activ@mente, one of the first interactive agencies in Mexico City, was telling me one day about the Friday afternoon sessions he has in his office. Each week they share something

Tweet How do you share knowledge and educate an interactive sales and marketing teams? This is a key question in a business that is growing 30% or so per year. We talk about this question a lot at the IAB Mexico and especially in the education committee where we have worked toward developing the monthly newsletter, the diploma program (for professionals to take a series of weekend courses on interactive marketing), and the annual one-day conference with a number of international speakers which this year

Tweet I had the good fortune to meet up with a friend from business school who currently works at American Express on my flight to SF a couple of weeks ago. He gave me the full download about the launch of American Express’ launch of their new Plum Card. See the photos here on Flickr. What he describes was an excellent example of a product launch that includes: Integration into a small business event – the Inc 500 Build up of buzz where the American