How should marketers use social media? Learn from Ford
Scott Monty gave an insightful keynote presentation at the OMMA conference last week about how Ford uses social media to listen and respond to its customers. Check out his presentation below and their Fiesta Movement social media site where 100 “agents” document their 6-month trial of a Ford Fiesta via Flickr, Twitter, blogs, etc.
Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]
View more presentations from Scott Monty.
